Fidelity Customer Service Buzz Card
Highlighting the Online Service Center, the buzz card was distributed to customers who opened new accounts, to direct them to do simple customer service tasks online, avoiding service center visits.
Willis worked to:
- Direct a piece that would provide an introduction, an overview and a self-paced tutorial.
- Link the customer directly to a log-in page on Fidelity.com.
- Design a printed piece to hold the CD.
